Category C · Services

AI Enabling Products

Do your own marketing. With the right toolkit. — Scalable tools for SME owners and marketers.

The principle

Scale knowledge, not time.

The differentiator of benXmart. Not selling Martin's time — but making his know-how accessible in reusable, scalable formats.

Imagine being able to buy the Lightroom presets of an experienced photographer — and immediately achieve professional results without the years of practice behind them. That's exactly what Marketing AI Presets are: pre-configured, professionally developed AI frameworks that work straight away.
For SME owners & founders

No marketing background, but want to understand how professional marketing is built — and use AI to do it.

For marketers with AI interest

Basic AI knowledge in place, but without systematic marketing frameworks. Looking for structured tools rather than yet another application.

C1 · Workshop

Marketing Journey Workshop

"From zero to a complete market presence — with AI." A live workshop that shows how professional marketing is built and how AI accelerates the process.

Format: Remote, half-day (4h) or full-day (8h) + accompanying template kit as a permanent working foundation.

Enquire about workshop
C1 · Workshop
Marketing Journey Workshop
Workshop contents
1

What do I actually need?

Understanding marketing fundamentals, assessing your own situation.

2

Analyse market & competition

With AI — structured, fast, well-founded.

3

Develop positioning

Define your place in the market — with AI as a sparring partner.

4

Branding & communication

Brand identity, tone of voice, first communication ideas.

5

Start operating

Content, channels, first measures — with your own template kit.

C2 · Digital products

Marketing AI Presets

Ready-made AI configurations for professional marketing results. Developed by an experienced marketer — for specific marketing tasks.

Coming soon
Positioning Preset
Complete prompt sequence for positioning development

Step-by-step prompt sequence that guides you through the full positioning process — from market analysis to the final statement.

  • Competitor matrix prompts
  • Core insight development
  • Value proposition framework
  • Brand promise formulation
Notify me on release
Coming soon
Brand Voice Preset
Develop and define tone of voice & brand identity

Structured prompt sequence to develop a consistent brand voice — from personality analysis to finished communication examples.

  • Define brand personality
  • Tone of voice by context
  • Do's & don'ts
  • Ready-made example texts
Notify me on release
Coming soon
Launch Preset
Go-to-market process step by step

Complete prompt library for the entire launch process — market analysis, target audience, messages, channel mix, timeline.

  • Market & competition
  • Buyer persona development
  • Go-to-market strategy
  • Launch communication framework
Notify me on release
C3 · Industry-specific

Healthcare Marketing
Starter Kit

The industry-specific complete package for healthcare, pharma, and life sciences — covering everything that's different in regulated markets.

Built on 13+ years of healthcare marketing practice: pre-filled competitive structure, regulatory communication notes, HCP-specific frameworks.

Coming soon
Notify me on release
What's included
🔬

Healthcare competitive structure

Pre-filled competitive matrix for the pharma/medtech market.

📋

Regulatory communication guide

What's permitted, what's not — compact and practice-relevant.

👨‍⚕️

HCP communication framework

Adapted prompt packages for physicians, pharmacists, and healthcare professionals.

📦

Industry positioning framework

Adapted positioning logic for regulated healthcare markets.

FAQ

What you should know.

Do I need prior AI knowledge?
For the workshop (C1): no. It explains how AI is used in the marketing process — from scratch. For AI Presets (C2): basic AI knowledge helps. Anyone who knows how to communicate with ChatGPT or Claude can get started immediately.
Which AI tool is used?
The presets and templates are optimised for Claude (Anthropic), but work with all modern AI assistants (ChatGPT, Gemini, etc.). I give a recommendation for getting started in the workshop.
What do I get as output?
Structured Markdown files and prompt libraries — clearly organised, immediately usable. No software, no subscriptions. Buy once, use permanently.
Are presets usable across industries?
C2 AI Presets are developed for industry-independent use. The C3 Healthcare Starter Kit is specific to regulated health markets. Further industry kits to follow.

Note: All analyses and reports offered on this website are intended exclusively for pharmaceutical industry professionals. They do not constitute investment advice, investment research (MAR Art. 20), legal advice, or a medical recommendation. For investment decisions, please consult a qualified financial advisor.

Book a workshop or stay informed.

Enquire about the workshop — or get in touch to be notified when digital products launch.

Send enquiry martin@benxmart.de